Every Other Friday Email us

Every Other Friday / Estimate Follow-up

03 · For plumbing and HVAC shops

Your quiet estimates, followed up. You pay only when one books.

Send us the estimates that went quiet three weeks or more ago, or that your software already archived. We write a short, friendly follow-up for each one in your voice. You approve them, and they go out from your own email.

Try it on last quarter’s estimates → See the sample (PDF)

10% of the jobs that book from it, capped at $750 a job. No setup fee, no monthly fee.

Page 1 of a sample estimate follow-up plan for a fictional plumbing shop: 38 unsold estimates charted by age and amount
38 estimatesOur sample for a fictional plumbing shop. Its owner, customers, jobs and amounts are made up.

The pile

Every shop has a pile of estimates nobody chased.

Each line is one unsold estimate from the sample shop, placed by how many days ago it was given and how much it was for. We work on the ones that have been quiet for three weeks or more.

Northgate Plumbing & Drain (sample, fictional)
38estimates
$61,420quoted
28quiet 21+ days
$48,240quoted, quiet

Days since the estimate was given, 0 to 90. Sample data from the PDF; your list will look different.

How it works

You stay the one talking to your customers.

  1. 01
    You send a spreadsheetAn export from ServiceTitan, Jobber or Housecall Pro, or any list: name, email, what was quoted, the amount and the date. We never get the keys to your software.
  2. 02
    We write each email3 to 5 short sentences in your voice, plus one reminder a week later. The first batch is ready within 3 business days.
  3. 03
    You approve the first batchNothing goes out before you say go.
  4. 04
    They go out from your emailCustomers see your name, and replies land in your inbox.
  5. 05
    Common replies, handled your way“Still thinking” or “can you come Tuesday” get answers from templates you approved. Any price question goes to you; we never discount.
ToGary M. · quoted August 6
SubjectYour sewer line, before winter

Hi Gary,

Rick from Northgate Plumbing. In August our camera found a sagging section in your sewer line, and we quoted $4,200 to dig it up and replace it.

I’m writing now because that kind of digging gets harder once the ground freezes. If you’d like it done this fall, reply and I’ll find you a date. If you’ve already taken care of it, no problem at all.

Rick

Approved by owner

Price and promises

No setup fee. No monthly fee. A share of what books.

What you pay

10%of each job that books
  • Capped at $750 a job
  • A job counts when the customer replied to our follow-up and then booked
  • Paid monthly, over a 90-day pilot

What we promise

3 days
  • Your first batch ready to approve within 3 business days of getting the list
  • Any mistake fixed free
  • We do not promise a number of jobs. No one honest can.
Send us your quiet estimates →
No discountsWe never offer a discount or change a price.
No pressureNo countdowns, no “limited time”, no third email. At most a first note and one reminder.
Email only at firstTexts only to customers who have texted with you before, and only with your go-ahead.
Only your listWe never email anyone who isn’t on the list you sent.
Stop means stopEvery email has your shop’s name, address and a plain way to say stop.
Your customers stay yoursWe use your list only for your follow-ups and delete it within 30 days after the pilot ends.

If your software already chases old estimates for you, you may not need us. Ask and we’ll tell you straight.

The sample

What your first batch looks like.

Five pages, built for a fictional plumbing shop: the pile, the plan, the emails and the rules we follow.

Sample page 1: unsold estimates by age and amountPage 1Your unsold estimates Sample page 2: the plan and schedulePage 2The plan, day by day Sample page 3: five example emailsPage 3Five of the emails

Get started

Send last quarter’s quiet estimates.

A spreadsheet export is fine. Your first batch of drafted emails is ready to approve within 3 business days, and nothing goes out before you say go.

Email us your list →
Email
[email protected]
Mail
Every Other Friday
150 Mustang Drive
Manalapan, NJ 07726
Founder
Paul Vasquez